Thursday, June 25, 2009

Good n' Fruity Done Lost its Soul




Candy fans, get hype for the reissued Good n' Fruity at your peril.

I've been a fan of Good n' Fruity since jump street. During my coming of age as a candy consumer between the ages of eight and ten, the Good n' Fruity was a go to product. This was a time before the widespread distribution of Swedish fish, Sour Patch Kids, and Jelly Bellies. Options were more limited for the young candy head looking for a chewy, fruit flavored varietal.

The thing about Good n' Fruity that made it such a fresh and distinct candy was that the insides of each color had the same taste platform, that of classic red licorice. Individual flavors were defined and differentiated by the color of their shells. The concept was way ahead of its time in that every flavor is a subtle red licorice hybrid: when you're finessing an orange Good n' Fruity what you're really fucking with is multitextual capsule of orange-red licorice. This realization blew my mind. '

I pushed Good n' Fruity to the limit by crushing them while I was chewing Big League chew. This not only made it a three textured experience, but also doped the flavor out to a whole new level. Say you pop in a cheek full of pink Big League Chew, then introduce two pink and two green Good n' Fruity. Now you're rocking five different fruit flavors all congealed into the dreamy texture of wet band-aids.

The Good n' Fruity was discontinued in the mid 1990's. A petition in 2008 led to the Hershey company reintroducing it. I was excited to see the familiar pink box back on the shelves, but I was appalled when I cracked one open and discovered that Hershey had dramatically changed the form and concept of this once unique candy. The current incarceration of the Good n' Fruity is just a jelly bean, and a vulgar one at that. The subtlety that once made Good n Fruity a viable dietary staple is in the wind. Nothing about this product recommends itself to the adventurous candy head's palette. I'm sure many of the over 2,000 good souls who signed the petition for Good n' Fruity's reintroduction were disappointed as well. Make this right, Hershey. Bring back the old school formula.

1 comment:

IOB said...

I had no idea the Good n' Fruity had been discontinued, let alone bastardized. Back in my high school days, my pal Nathan used to swing by the movie theater I worked at every day to pick up a box of either Good n' Fruity or Good n' Plenty. Unfortunately, he was virtually the only customer who ever purchased either, despite them being the cheapest item in the candy case. We stopped carrying them within the year.